Personal Benefits: * exceptional washing results, even at low temperatures * no optical brighteners * suitable for all white and colourfast laundry * fresh perfume from plant based ingredients * more loads less packaging Environmental Benefits: * quick and complete biodegradability (OECD-test 301F, full product) * minimum impact on aquatic life (OECD-test 201&202, full product) * against animal testing * suitable for septic tanks * new pioneering ingredients. * 54% less packaging than Ecover's regular 1.5L Laundry Liquid and therefore 2/3 less lorries to deliver it.